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In nearly every part of our lives, we are trained to focus on one thing. When it comes to optimizing our sites, we tend to fixate on the home page and forget everything else. This is a mistake and here's one SEO tip that can bring in the traffic fairly quickly.
Your home page is not your site. It is a key part, but only a part. To maximize your rankings in the search engine and bring in a ton of traffic, you need to visualize when planning your SEO efforts.
Think of a large mall. Now, visualize the one are of that mall where the most people will be walking buy. If you had a store in the middle of that spot, would you have an entrance on just one side? Of course, not. You would have one on each side so that people could enter the store and buy your stuff no matter which direction they came from.
Well, the web can be described as a giant mall for better or worse and your site is one store there. Most people fixate on their home page as the entrance to their "store", but this is a mistake. Every page of your site that has something substantive on it should be optimized to get rankings and bring in visitors, to wit, each page should be an entrance. The more "doors" you have, the more visitors you will get.
I'll be the first person to admit that it can be difficult to optimize a site without getting fixated on the home page. One way to do it is to simply ignore the home page. Draw out a map of the pages of your site. Do corresponding keyword research and then layout which keyword phrases are going to go with which pages. Now start working your way through each of the pages on your site to optimize them.
This approach will allow you to create a hierarchy of optimized pages that are unique and that go after unique keyword phrases. With the proper amount of linking work, each of these pages can move up in the rankings. In fact, most of these internal pages will get rankings far quicker than your home page. With rankings will come visitors.
As more pages begin to rank, you'll find that these alternative "entrances" are gold mines producing visitors that buy more than anyone coming through the home page. Why? The answer is simple. The individual pages within your site tend to have more specific keyword phrases. Assume I have an auto parts site. I am probably trying to get my home page ranked for "auto parts." People searching for "auto parts" are browsing, not buying. People that come into the site through my ranking for "1978 Chevy Vega exhaust manifold", on the other hand, are ready to buy.
You will hear many rules about SEO. Some are better than others, but one that always is on point is make it easy for people to find you and give you their money. Optimizing the internal pages of your site and getting them ranked is the way to do that.
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